Jude Law was spotted spending thousands on face creams but are Dubai men so high maintenance?

It starts with grubby fingerprints in your expensive face cream, then lids mysteriously go missing and squeezy serum tubes start growing noticeably slimmer.

Before you know it your always-keep-in-your-handbag lip balm has gone walk-about and you’re given the fright of your life when you walk into the bathroom to see your other half has a green face.

We’ve now entered the age of men being as concerned about their looks as women.

Just last week Jude Law was spotted handing over thousands for anti-ageing products.

The ‘Sherlock Holmes’ actor was on a shopping trip to Nordstrom’s cosmetics department store in Washington, where he was seen handing over $3,000 for wrinkle creams by French line La Mer, claimed the National Enquirer magazine.

The 37-year-old star - who was in the shop with a female companion was recognised by a girl in the queue, who later said: “His beauty products are more expensive than mine. He’ll be wrinkle-free for life.”

Despite his purchases, Jude who reconciled his romance with one-time fiancee Sienna Miller over Christmas - recently said he found getting older “interesting” and thought it would make him more carefree.

The fact that Jude buying a few pots of cream made column inches is surely a talking point in itself. After all, why shouldn’t men want to look their best?

We put the question to some of the boys in the 7DAYS office and it seems they’re a well groomed bunch.

Sales manager Rob Broadgate says he’s been actively looking after his skin for a few years now and has stepped his regime up since arriving in the UAE. “I’ve been using moisturiser and facewash for about five years but since I’ve been out in Dubai I’ve also had a couple of spa treatments which I find help to clear out all of the impurities that can come with being a bit sweaty and using sun lotion all the time,” he explains.

Rob believes times have changed and nowadays, with men making more effort with their wardrobes, it’s only fitting they make their skin look its best too. “It makes my skin feel better and doesn’t cost a fortune. I think if you wear designer labels but are then are poorly groomed you kind of let the look down.

My dad has never moisturised in his life and it shows. “He did comment on the amount of ‘rubbish’ I had in my washbag the last time I was home!

“I think men have realised it’s important to look after your skin both for now and the future celebrity endorsement is also happening more often which has probably having an effect.”

Afsar Khan who works in advertising says he began looking after his skin when he had spots at school and believes your complexion is an extension of your personality and effects how people look at you and what they think of you.

He explains: “Your skin says a lot about who you are as it shows how you take care of yourself.”

A recent study in Britain revealed the sale of men’s cosmetics is growing twice as fast as that of women’s.

The study found that 59 per cent of men use cosmetic products on a daily basis while 82 per cent say that they aren’t embarrassed about purchasing these products themselves.

Will Breitholtz doesn’t spend much on his skincare regime preferring simple products containing tea tree but agrees
nowadays it’s not embarrassing for men to care. He jokes: “I would say that when you get past the mental age of 14 you learn to appreciate your skin!”