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Music stars to kick off World Cup fever
Music stars to kick off World Cup fever


Shakira, John Legend and the Black Eyed Peas are among the acts that will perform on the eve of the World Cup.

FIFA and events firms Control Room announced the first artists for the inaugural FIFA World Cup Kick-Off Celebration Concert yesterday.

Also on the bill will be Alicia Keys, Amadou & Mariam, Angélique Kidjo and Vusi Mahlasela.

The acts will take to the stage at Orlando Stadium in Johannesburg on the day before the opening match.  Further acts are expected to be revealed in the near future.

Billed as the greatest entertainment show to date in Africa, it will have performances from major international musicians and African artists, as well as appearances by football legends past and present and celebrities from other fields.

The event will take place at the 30,000-seater stadium and will be broadcast to hundreds of millions more worldwide.

It is scheduled to start at 8pm local time on June 10.

“We are thrilled to have a concert of such magnitude and performing talent raise the curtain on the first FIFA World Cup in Africa. It is testament to the universal and unifying power of football and music, and will start the competition off on the right note of celebration,” said FIFA Secretary General Jérôme Valcke.

FIFA selected Emmy Award-winning producer Kevin Wall and his company Control Room to produce the concert.

“We believe sports and music transcend cultural, language and geographic barriers,” said Wall.

All the net proceeds from the concert will be donated to 20 Centres for 2010, the Official Campaign of the 2010 FIFA World Cup South Africa, whose aim is to achieve positive social change.


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